The eldest daughter, Sara, now mother of two children, joins Maurizio inside the company giving her support in terms of style and creativity. Together, they carefully select fabrics and colours, never leaving out of the picture the current trends, but filtering them through their personal taste and experience in the field. Laura, the sister, is responsible for the administrative department.
Barbara Sinigaglia, another key figure of the company, leads the technical staff. She, being a knitwear expert, makes her experience and ability available to Maurizio and Sara, materialising their ideas by realising prototypes to be presented in the collection. She leads and co-ordinates a selected group of at-home workers: the most sophisticated technology in fact would never be enough without the skilful ability of these ladies who hand-finish the majority of SEEDS products.